Creating a Copy of a Social Media Message
You can copy a draft, sent or scheduled social media message for easy cross-channel posting and posting multiple social media posts for a certain campaign. For example, you may want to share a blog post you’ve written through LinkedIn, Facebook and 3 times via Twitter over the course of a few days. Now you can re-purpose your social media messages quickly, without having to manually recreate the same message multiple times.
IMPORTANT NOTE: You'll want to take advantage of the benefits of each medium! Remember that though Twitter only allows for 140 characters and short links without preview, Facebook allows twice as many characters and can pull in a snippet of content from a website when you use the Link post type. Be sure you're still taking advantage of the benefits of each social medium. Also, be careful about resharing the same content over and over again as it may affect both how your followers, and social channels, view your postings.Twitter and other channels don’t like to see exact duplicate content and may prevent duplicate messages from sending, so be sure you tweak your messages if you’re going to post on the same topic/share the same link multiple times.
You can copy a saved draft, a scheduled message, or a previously sent message. If you copy a message from one channel into the same channel (i.e. Facebook post copied as another Facebook post), then the content will remain exactly the same (but you should still consider editing your content to make your post more than just an exact copy). However, since Facebook, LinkedIn, and Twitter each have different posting options, you may have to do some additional editing when copying a message across two different channels. You can copy a social post from either the Messages section or the Calendar by clicking on the Copy button.
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It's a good idea to change up your messaging when you're posting across multiple channels, or reposting similiar content on the same channel. It looks more genuine if your posts aren't all exactly the same!