Results

Open Rate – generally defined as the number of people who opened at least once divided by the total number of emails sent. In the emfluence Platform you can track this as “unique open rate” and you can also track “Total open rate” of the total number of opens divided by sent.
 

Click-through Rate (CTR) – the number of total links clicked divided by the total number of emails sent. In the emfluence Platform you can track this as “total click through rate.” You can also track “unique click through rate” which is the number of people who clicked, divided by sent.

Clicks-To-Views (CTV) - of the unique contacts who viewed the email, this is the percentage that clicked on a link.
 

Conversion Rate – the number of recipients who converted (bought, filled out a lead form, etc.) divided by total number of emails sent.
 

Hard Bounce – a definitive bounce type that lets a sender know that the receiving email address doesn’t exist. Either it’s misspelled or the account has been closed.
 

Soft Bounce – a category of over 500 types of bounces that simply deliver more information about the email you sent. For example, an out of office is a soft bounce: your email was still delivered, but may not be seen/seen immediately by the recipient.
 

Campaign – all the elements of a marketing promotion tied together. In the emfluence Platform, campaigns can be created to contain emails, social media posts and landing pages for measuring and comparing metrics across all three pieces of a particular promotion.

Complaint - a complaint is registered when a recipient of your email flags the message as Spam in their inbox.