pURLs

One of the best benefits of email marketing is that every recipient can receive something slightly different: their version of your email send. With the emfluence Landing Page Generator, combined with email, you can extend that personalization to a landing page, created in your emfluence account. You can even have the URL be personalized. This is what we refer to as a pURL.

To Create a pURL for use in an Offline Campaign

1. First, you'll need to create your landing page. Check out the instructions and Help videos on creating Pages here.

2. Add the variables you want to your page, using the Variables dropdown menu on the Landing Page Editor:

3. If you want to customize the core URL for your landing page, either through an emfluence managed subdomain -- yourbrand.hostedlandingpages.com -- 

    or through your own subdomain on your website -- more.yourwebsite.com -- check out the instructions to manage custom domains here.

4. Then, at the end of your URL, whether it's emfluence Managed or Alternate, add the variable $$purl. (You'll need both dollar signs!)

NOTE: You should create a default page without the personalization as your failure URL. This way, if a pURL is incorrectly typed or the page is expired,
the user will be redirected to an active page with further instruction.

5. Upload your list of Contacts, including a unique pURL for every contact. For pURL campaigns, you'll need to carefully craft your Contact data so that
you don't have two JohnSmith pURLs. Typically this means a bit of manual cleansing, where JohnSmith1 and JohnSmith2 can be assigned.

TIPS:

• If you want to automatically create a pURL value that is the customer's first and last name, in Excel, you can use the formula =B1&C1
  (where B is first name and C is last name) to auto-fill. Don't forget to manually check for duplicates!

  

• Capitalization will not matter in your pURL. JessicaBest and jessicabest will go to the same page.
• IMPORTANT: EVERY contact in this upload must have an email address! Because emfluence's Platform is truly an email platform,
  email address is a required field and our unique contact identifier.

6. Test it out! Find a few of the pURLs from your Contact list and type in the URL of your page using a real customer pURL value.