Adding a Button to Your Email

The Drag & Drop Editor has its own buttons which can easily be customized. If you are using the standard editor you can still add image buttons to your email. To add a clickable button to an email, you first need to have an image that you'll be using as the button. If you don't have an editing software like MS Paint or Photoshop, there are online tools that let you create and download a custom button image:

If you need help creating buttons to use in your online marketing campaigns, contact your account representative or email support@emfluence.com, and an emfluence designer can create a set of reusable button images for you!

Once you have your button image ready, place the cursor where you would like the image to appear, then click the Image button.

A pop-up window will appear. Click the Browse Server button to open the image library.

Double click on the button image you would like to place in your message. (To upload a new image or resize your images within the Platform, see our other tutorials in the Help section.) Your selected image will appear in the preview window. It’s best to enter alternative text for your button, so that the call-to-action is visible to those viewers whose inboxes have images turned off by default. To link the button image, click on the image to select it, then click on the Link button in the editor.

In the pop-up window, you can link to a URL, an anchor link, or an email. To insert a URL link, type or paste the URL or choose the other link types if you want to add a system link (such as Unsubscribe) or landing page link to your button.

If you’d like the link to open in a new window, select that option from the Target drop down menu. This is more relevant when adding links to a Landing Page than an email.

Click OK to insert your link into your message.

The text or image is now a clickable, trackable link. Try to use both graphic and text calls to action in your emails for higher response rates.