Deliverability Alerts

From time to time you may receive a notification from suppport@emfluence.com that your account has triggered an alert in the system. These alerts are pre-set in the system to help our clients avoid possible deliverability issues. High bounce rates, unsubscribes, and spam complaints can all hurt a sender domain's reputation. If you receive one of these alerts that means a paticular email broke the set threshold for one of these categories and may be approaching dangerous territory. These percentages are tweaked over time so they may be slightly lower or higher than what you see below. Each alert also includes a direct link to the reporting for that email which can also be found in the Sent tab in the Messages section or in the Reports section of the system. If you have any questions about a deliverability alert please reach out to support@emfluence.com or your account manager.

High Bounce Alert

You always want to start off with good data and a list of good email addresses. As much as one-third of an email list can turn over in a single year. High bounce alerts could suggest you may have some fat in your sending list that needs to be trimmed. If emfluence notices a large bounce (for example 10% of you contacts bounce in an email with a list size of 500 or more) this will trigger an alert in the system.

High Unsubscribe Alert

Given you should always start out with a clean list of customers who have opted-in and are expecting your emails, the suppression/unsubscribe alert is going to a much smaller percentage. Also, domains like Yahoo! or Gmail who notice several of their users unsubscribing from your emails over short periods they may decide to put you in the spam folder or possibly block deliverability of your emails. For sends over 500 recipients we expect our clients to stay under a 1% threshold. For smaller sends that number drops down to .5%

High Complaint Alert

The third type of alert you may receive from the system involves your recipients marking your email as spam. We never want anyone to mark you as spam which is why we always want a prominent Unsubscribe link available in your email template. Even a handful of spam complaints may get you in trouble at a specific inbox provider who could choose to block or even blacklist your domain. Amassing spam complaints could quickly land you in delivrability purgatory. For large sends of over 2,500 recipients a .1% spam complaint rate will trigger an alert in our system. For sends of 1,000 recipients that rate is .2%. And for sends of 500 recipients that rate is .8%

Starting on February 1, 2024, to protect their users from spam, Google and Yahoo! have stated they will begin automatically blocking all messages from bulk-sending organizations sending more than 5,000 emails a day with a spam complaint rate of .3% or higher (high rates in smaller numbers could also face potential blocking). Other mail providers may also impose their own similar rules as well.