Website Tracking
Located in the Options menu, Website Tracking allows users to set-up domains and track emfluence contacts and their behavior on those websites. NOTE: We are only tracking emfluence contacts and only on the websites where you deploy the tracking code. In order for contacts to be tracked the website must first be set-up in the emfluence Marketing Platform, the code added to the pages of the website you wish to be tracked, and, lastly, a cookie must be added to the browser of your contact (coming from a click-through of an emfluence email or landing page). Once the cookie is set on the browser, the data of their activity on your website(s) will be tracked until the cookie expires.
Setting up Domains
The first step in setting up your Website Tracking is to add domains you wish tracked. In the Options menu, click on Website Tracking under the Linked Accounts & Sites.
Register New Site
Give your website a meaningful name. If you are planning on tracking emfluence.com, for example, you might choose to make emfluence your site name.
Add Domains
Next, add your domains. After typing a domain, the system will suggest other possible variations of that domain. For example, if you typed "emfluence.com" the system would also suggest "www.emfluence.com." Click on the suggested link to add it to your list. Once all your domains are chosen. Click Continue to head to the next step and set-up your Tracking Options.
Tracking Options
Tracking Options allows you to set the tracking duration of the cookie (the amount of time between visits between tracked visits before the cookie expires) and session duration (maximum time between visits before tracking is added into a new session for reporting purposes). Tracking Options also allows you to exclude any URL parameters you wish to not track.
Review and Register
After reviewing the information you have provided, click Register Site to save the Site in your account and create the tracking code. On the next page you will be able to generate and copy the Tracking Code which you will need to place on the webpages you wish to track.
Direct Contacts to Your Website
Webtracking only tracks known emfluence contacts (we don't track anonymous vistors). Before we can pull back reporting for your webtracking we need to connect an emfluence contact with their web visit. The easiest way to do this would be to send out an email from the emfluence Markeing Platform with a call to action that gets people to a page that includes your webtracking code.This will add a cookie to their browser and tie it back to the person's contactID in our system (allowing us to track future visits, pages, the source of each visit, duration, etc.).
Options
After your code is created you can make changes to your tracking into Options. This can be done by clicking on the pencil next to the domain on the list view of your website tracking URL.The pencil will be visible when you hover over the URL.
Here you can change your tracking and session duration (NOTE: This will not change the current cookied duration on a user's browser), add exclusion parameters, or.add or edit the nomad list. One option listed here is to ignore page view activities for suspected bots. When identified as an activity from a suspected bot, results from that click are removed from your email tracking. Checking the box to ignore bots on website tracking will also prevent known bots from scoring points on a clickthrough visit.
Reporting
Once you have data saved in your account and your code added to your website you will be able to view your reporting stats by clicking into the title of each site. Here you will find unique and total number of page views, average time, total sessions, and bounce statistics (visits composed of only a single page). Under the reporting tab you will also find separate reports for Metrics Over Time, Sources, Pages, and Contacts allowing you to drill down to each of those reports. You can filter these options using the Domain and Date filters at the top of the page.
