List Cleanse
Check out the walk-through of List Cleanses in the emfluence ClickLearn section here.
To keep your list clean, it's a good idea to send regularly to your list and also perform a cleanse to find old and potential dangerous addresses and remove them. There our several different types of cleansing services out there. The one emfluence uses not only looks for whether the structure of the email is valid but also checks against whether the email addresses are currently active and if they are known to be on any spam trap lists or could be dangerous to send to. We have integrated the service with emfluence. When viewing a list of contacts (such as those within a group or a list of search results) you can now choose to cleanse the results. Two things to be aware of: The cleanse isn't instantaneous, the larger the list size the more time it will take to finish your results. And two, there is a cost for using this feature which you will have to agree to in order to cleanse your contacts. As of 8/18/23 emfluence has made an update to automatically hold anything that ends up in the Bad category. We still suggest you review your results. Cleanses taking place before that date will still need to be manually updated.
To run a cleanse, click the broom icon above your list of results. Give your cleanse a name (this will allow you do differentiate different cleanses when looking back on reporting) and click Next to continue.
On the following screen you will see an estimate of your cleanse cost. By clicking Yes, Run List Cleanse, you will be confirming your agreement to be charged. NOTE: Only available contacts in the group you choose will be sent, we do not include already held or suppressed contacts. There is a $10 minimum billing for cleansing. As cleansing billing occurs at the end of the month, if you did multiple cleanses that combined for less than $10 then you would be charged a $10 fee for that month.
After clicking to run the cleanse your will be given a link to view progress of the cleanse and eventually see the results. The larger the list size is, and the more cleanses happening at that time, will in part determine how quickly the results are returned. You can also get to your results later by using the List Cleanse link under the Contacts dropdown in the main navigation.
Results
Your results will be broken into multiple score groups, each in their own file along with a summary report.
• High are great addresses to send to.
• Medium aren't as good, but still okay to send to at major domains. You may have issues at smaller/private domains and edu/gov domains.
• Low are questionable addresses which our provider views as risiker than the top two categories (high and medium) and recommends you don't send to without further investigation and includes addresses that couldn't be verified. However, lesser known or smaller domains can fall into this list as well as domains with looser bouncing rules or those with systems that prevent proper testing. If you list is more B2B it's likely you will have more addresses in this file than B2C senders as those email addresses may not have a large footprint. You will likely see more bouncing at these addresses than high or medium.
• Unknown are addresses that failed to process for some reason. These are not charged for, but should be considered circumspect.
• Bad are actually bad email addresses which will bounce or are potentially dangerous addresses.
You can narrow your results by clicking on any of the score groups (High, Medium, Low, Bad, or Unknown) or by using the Score Group dropdown. You also apply a number of filters to the list by searching for email address, filtering by email status (blacklisted, hardbounce, etc.), and the broad Score Trap Categories (Trap, Complaint, High Risk, and Other) along with the more specific Score Reason (ex: bot, trap, seed, screamer, high risk, etc.)

Score Reason definitions
• Trap: Email address not created for communication but for luring spam. Along with the more generic trap there are also subcategories:
• Mole: Similar to a trap, but more difficult to find.
• Bot/Bit/Clickbot: Address that has been linked to bot-like behavior.
• SNDS: Hotmail/Outlook address that reports spam
• Seed: Someone who is trying to track what you're sending. Typo traps (misspelled common domains) can sometimes also fall under this category.
• Complaint: They don't like getting email, but are not screaming to your ISP
• Screamer: An address that does not like getting email and will complain to everyone
• Litigator: Someone looking to sue based on receiving unwarranted communication
• XMission: ISP is known to be extremely litigious
•High Risk:Address known to cause issues. Thee include role based patterns, eg ‘abuse@.' The number of issues is displayed after the score. For example 'syntax[2]' means two different syntax rules were met.
•Quarantine: Domain may have changed hands so a previously valid address should be treated as invalid
• Disposable/Temporary: A disposable email address which was created for a limited time. May not belong to the same person who originally created it. Often used by spammers.
•Syntax/Formatting: Syntax or formatting suggests questionable address.
•Domainspelling:Common spelling errors of major domains, eg gnail.com
•Fakedata: Domains and patterns commonly seen in bots used for faking signups.
Taking action on your results
NOTE: emluence began to automatically hold Bad results on 8/18/23, we still suggest reviewing those results and examining the Low category for addresses you may wish to remove from your list. Any cleanses done prior to this change need to be manually held. To hold or suppress bad or dangerous addresses you will need to take action once your results have returned. After selecting a subset of results, for example choosing the Bad category or doing a filter on all Trap types, you can use the options immediately above the results to take action on the contacts shown and selected. emfluence recommends at minimum holding and/or suppressing results from the Bad category and suppressing any and all "Trap" categories. This is now done for you. Because results in both the Low and the Unknown categories are likely to have higher bounce rates than the High and Medium categories, for reasons such as possibly belonging to smaller or unknown domains or emails that look to be secondary or tertiary email addresses rather than a primary email address, our provider suggests using caution when sending to these results as well.
Using the Manage Group options above your results, you can add or remove the list of contacts to/from any groups. Using the Bulk Update options
you can make updates to multiple contacts at once (such as holding or suppressing them). And you can download contacts by using the download option
.